GO BACK TO WORK / LET’S WORK TOGETHER
The Core Society is a luxury Pilates studio and wellness community with a social twist - mindful movement meets modern-day country club.
One of the first steps was moodboarding to lock in the design direction. Visually, we took cues from vintage tennis clubs—where elegance and community go hand in hand. That’s where the emblem-style logo comes in, designed to feel like a crest you’d spot at an exclusive club.
The primary logo features a layered serif paired with a clean sans serif—classic meets contemporary. It’s meant to feel timeless, united, and quietly powerful.
For art direction, we kept things soft and minimal. The color palette features warm browns, blush pinks, and faded greens—calm, grounded, and a little luxe.
One of the first steps was moodboarding to lock in the design direction. Visually, we took cues from vintage tennis clubs—where elegance and community go hand in hand. That’s where the emblem-style logo comes in, designed to feel like a crest you’d spot at an exclusive club.
The primary logo features a layered serif paired with a clean sans serif—classic meets contemporary. It’s meant to feel timeless, united, and quietly powerful.
For art direction, we kept things soft and minimal. The color palette features warm browns, blush pinks, and faded greens—calm, grounded, and a little luxe.
Note: this is a conceptual project